In order to promote growth of the Kiwanis, the all clubs within the division must have an effective, cohesive, and comprehensive marketing campaign.  As a division, we can better promote the Kiwanis ideals to the community and build name recognition. 

1. Send monthly press releases and stories to local radio, newspaper, magazines, cable TV.

2. Coordinate PR events with other clubs. Also, work with your Lt. Gov. to set up information booths during club events where past Lt. Govs can help hand out information to visitors.

3. Support other clubs through inter-club meetings and bring guests or new members.

4. Video presentations to local TV. Use the official Kiwanis marketing package and send the video clips included in it.  Keep a photograph record of all club events to be used in websites and brochures as well as stories presented to the media.  You can create a club picture page on Photobucket.com or a YouTube account to store videos that you can then share with the public. This is especially helpful if you don't have a page on your club website.

5. Produce your own video and power point programs and send these to Corporations stressing Kiwanis as a great volunteer program for the employees. We should have a professional packet to send to the 500 largest employers in North Texas.  The packet would include information about all of the Kiwanis clubs in the division as well as contact persons, meeting times, websites, and email addresses.

6. Business cards and information sheets about the clubs handed out at every event.  Each club can order brochures and new member kits from the media store at www.kiwanis.org . Please be sure to attach your own club's label to each brochure. You can make your own club business cards. Your district webmaster, Marshall Kregel, has a few templates he has made up. Contact him at mkregel@hotmail.com for a copy.

7. Letter campaign to all previous speakers, donors, and volunteers. Invite all the past members to a Kiwanis dinner.

8. Maintain an effective website telling all about each club and it’s upcoming activities. Content is King! When it comes to a good website, you must include stories, pictures, and videos if you have them. These create user interest and draws folks to your website. If you need help building a club website, contact the district webmaster. He has a group of volunteers that are working with clubs to build websites.

9. Also have a single Division website that lists all activities by the division clubs and promotes the entire division. Support the Division webmaster by sending material for inclusion.

10.  Send out either a newsletter, or an informative email each week to all members, volunteers, and to anyone whom you have collected their email address during the course of Kiwanis events. Check out programs like Evite.com which can make your email messages and program invitations more fun.

11. Maintain volunteer registration forms so we can harvest their email addresses

12.  Put presentation materials (Photo boards and flyers) in local businesses. Put large picture/text boards on easels and move them to a new business location every 2 weeks.

13.  Team up with the YMCA, Salvation Army, or other local community organizations and ride their promotions and advertising to help our programs. (For example: Acquire a local field for Angel’ programs and encourage the city to put the program on it’s website. Or use the YMCA playing field and encourage the YMCA to put the Kiwanis program on it’s website and in it’s newsletters)

14.  Have 1 person from each club be the marketing / PR contact. This person would belong to the Inter-club committee, which would decide group-marketing programs.  Special committees like this are good opportunities for new members to get involved in Kiwanis activities. Have a webmaster, secretary, and PR chairman for marketing efforts.

15.  Each club “kicks in” a small amount of money to be used for press, radio, tv, cable news, etc., for Division marketing efforts.

16.  Join a “guest speaker list” and speak to other Kiwanis clubs, Chambers of Commerce, other civic clubs (Rotary, Lions, Pilot Club) and at community events

17.  Wear your Kiwanis pin every day. Be able to answer the question: “What does that pin mean?”

18. Get involved with the parents of your Key-Club members. Host a dinner for them or plan other activities that inform them of Kiwanis ideals and goals.

19. Create a Club Facebook page to allow the club's visitors to participate in discussions. It's a great way for the kids in your kid's programs to interact with the core club. As of September 2011, the District Facebook page has almost 550 members! Facebook pages work.

20. Employ other social media programs like LinkedIn and Twitter. Also, try using Skype to make 1 on 1, or group video conferencing to bring other people into your meetings who may be unable to physically attend.

Contact your Lt. Gov. if you have events planned and would like to have additional help to greet visitors, hand out brochures and "talk Kiwanis". Your Lt. Gov. has volunteer support from the past Lt. Govs in the division who would also be glad to help.