In order to promote growth of the Kiwanis, the all clubs within the division must have an effective, cohesive, and comprehensive marketing campaign.  As a division, we can better promote the Kiwanis ideals to the community and build name recognition. 

1. Send monthly press releases and stories to local radio, newspaper, magazines, cable TV.

2. Coordinate PR events with other clubs. Also, work with your Lt. Gov. to set up information booths during club events where past Lt. Govs can help hand out information to visitors.

3. Support other clubs through inter-club meetings and bring guests or new members.

4. Video presentations to local TV. Use the official Kiwanis marketing package and send the video clips included in it.  Keep a photograph record of all club events to be used in websites and brochures as well as stories presented to the media.

5. Produce your own video and power point programs and send these to Corporations stressing Kiwanis as a great volunteer program for the employees. We should have a professional packet to send to the 500 largest employers in North Texas.  The packet would include information about all of the Kiwanis clubs in the division as well as contact persons, meeting times, websites, and email addresses.

6. Business cards and information sheets about the clubs handed out at every event.  Each club can order brochures and new member kits from the media store at www.kiwanis.org . Please be sure to attach your own club's label to each brochure.

7. Letter campaign to all previous speakers, donors, and volunteers. Invite all the past members to a Kiwanis dinner.

8. Maintain an effective website telling all about each club and it’s upcoming activities.

9. Also have a single Division website that lists all activities by the division clubs and promotes the entire division and send material to the Division webmaster for inclusion.

10.  Send out either a newsletter, or an informative email each week to all members, volunteers, and to anyone whom you have collected their email address during the course of Kiwanis events.

11. Maintain volunteer registration forms so we can harvest their email addresses

12.  Put presentation materials (Photo boards and flyers) in local businesses. Put large picture/text boards on easels and move them to a new business location every 2 weeks.

13.  Team up with the YMCA, Salvation Army, or other local community organizations and ride their promotions and advertising to help our programs. (For example: Acquire a local field for Angel’ programs and encourage the city to put the program on it’s website. Or use the YMCA playing field and encourage the YMCA to put the Kiwanis program on it’s website and in it’s newsletters)

14.  Have 1 person from each club be the marketing / PR contact. This person would belong to the Inter-club committee, which would decide group-marketing programs.  Special committees like this are good opportunities for new members to get involved in Kiwanis activities. Have a webmaster, secretary, and PR chairman for marketing efforts.

15.  Each club “kicks in” a small amount of money to be used for press, radio, tv, cable news, etc., for Division marketing efforts.

16.  Join a “guest speaker list” and speak to other Kiwanis clubs, Chambers of Commerce, other civic clubs (Rotary, Lions, Pilot Club) and at community events

17.  Wear your Kiwanis pin every day. Be able to answer the question: “What does that pin mean?”

18. Get involved with the parents of your Key-Club members. Host a dinner for them or plan other activities that inform them of Kiwanis ideals and goals.